Just a day after announcing huge results, Yahoo today unveiled that it has acquired AdMovate. AdMovate is known for helping advertisers to deliver personalized, hyper-local targeted offers via the mobile channel.” The AdMovate team is joining Yahoo’s advertising company while it says that it will “execute [its] vision faster and address the most important mobile advertising challenges for our customers.”
Here is what AdMovate team said about acquisition:
We are very excited to share some big news: We’ve been acquired by Yahoo!.
When we started AdMovate in 2012, we built a product enabling advertisers to create and deliver personalized, hyper-local targeted offers through the mobile channel. We’ve always been passionate about helping marketers engage their consumers at the right time and place through personalized messages.
In Yahoo!, we found a team which shares our vision and is investing to make it real on a massive scale. We’re thrilled to join Yahoo!’s advertising team where together we will execute that vision faster and address the most important mobile advertising challenges for our customers.
We’d like to thank everyone who supported us along the way: Our partners, our advisors and our investors.
The AdMovate Team
Photo Credit: Flickr/Eirik Refsdal