The Wall Street Journal is reporting that the LG will be expanding its number of retail stores in emerging market as it believes to see a vibrant growth in its market shares in smartphones, aiming for a “stronger global presence” in consumer electronics market. LG’s exec VP President Kim Ki-wan in an interview briefed out that the company is planning to open up new stores in India, the Middle East and Africa.
Since the competition is turning high, there is no doubt that the company will leave any stone unturned but ever since LG is attempting to win back consumers, it will definitely do something to again get a charge back over for its market share. Recently, as per Gartner, the company’s global market share in mobile phone decreases to 3.2% in the fourth quarter to last year from 10.1% in 2009. “LG is planning to step up its marketing efforts for smartphones,” Mr. Kim added. “The retail expansion will complement its marketing initiatives.”