The search giants seems to be rolling out some biggest restructuring over in its search results page by using “semantic search” to analyze the meaning of words and phrases typed into the search query box and then returning the relevant answers instead of its regular simple list of ranked results, reports the WSJ. The changes will purportedly begin arriving in coming months and will be integrated with its current results feature instead of going on as a separate product. It’s also reported that Google may also use its semantic search technology to attempt to “identify information about specific entities” in a webpage in order to determine its search result ranking. Offering “direct answers” instead of the current links it offers out to other pages shows Google is thinking beyond a mark with its newest strategy of engaging more users.
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