According to The Wall Street Journal report, the Cupertino-based giant is working on build its own Pandora-like music service. Apple is in talks to license for a custom-radio service, the publication reports citing people familiar with the matter. The service works like a virtual “stations” that will play music similar to a song or artist of the users’ choice, setting their musical preferences and all that without the need of putting in money on every track they would like to try. The publication further believes that the radio service would be ad-supported, but possibly it will possible an iTunes Match subscription could be expanded to remove those ads. We keep an eye on this, and will inform as soon as any update come to our end.