The parent company of T-Mobile and Orange, Everything Everywhere got a new branding today with the launch of its new 4G networks, the company will now be known as EE, labelling its new 4G mobile network, broadband and other services under the same brand name. The CEO of the newly named company, Olaf Swantee confirmed at a press conference in London that there will be a range of 4G-enabled devices from launch.
The 4G network will be launching today for live testing in four major UK cities: London, Birmingham, Cardiff and Bristol with full consumer launch covering 16 cities across the country is planned for before Christmas. Swantee said that current T-Mobile and Orange customers given an option to either stay on their current offerings or upgrade to the faster network benefiting them from the new services.
“London will be the first major European city to be covered by 4G,” said Swantee. “We plan to have 4G services available to 20 million in the UK. The EE network will cover 70 per cent by 2013, 90 per cent of UK by 2014.”
The company also teases LTE iPhone alongside, also shared that Nokia’s recently announced Lumia 920 coming exclusively to EE.