Twitter’s CEO On Facebook’s Instagram Buy: We Have Our Own Strategy

Posted on Apr 17 2012 - 7:58am by Editorial Staff

With Twitter earlier plans to buy Instagram goes into mud when Facebook had acquired the photo-sharing service for $1 billion. The micro-blogging giant CEO Dick Costolo said during a Tokyo visit Monday that Facebook’s move won’t push the company to seek Instagram’s rival acquisition, reports the Wall Street Journal.

“I think that sometimes there is a tendency for companies to react to events in the marketplace that are inconsistent with their strategy….and I think that tendency is a mistake,” Dick Costolo told reporters here when asked how Facebook’s purchase will affect competition in the mobile Internet scene. “We will make sure that we execute on the strategy that we have and not one that’s been laid down for us based on events that happen in the marketplace,” Mr. Costolo added.

The next step, Costolo added is we will be the widening of the microblogging service’s API. Costolo revealed that it will be extended to allow companies to build deeper levels of integration into their services. The API has been used to create a huge number of third-party Twitter services already but, with the company putting an end to Twitter aggregators, it is now focused on making Twitter a more mainstream communication service that is used across the Web.

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