Twitter and WPP today jointly announced that they have signed a global strategic partnership. The deal which being span over several WPP units – including GroupM, Kantar and Wunderman will help extending the Group’s lead in data-driven marketing. As part of agreement, WPP’s Data Alliance will increasingly leverage Twitter data to deliver more effective campaigns, enhanced targeting and more real-time insight to clients.
Moreover, the partnership will see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms. It also help develop, GroupM client investments on Twitter’s platform, mainly in key markets, including Western Europe, Japan, Turkey, Mexico and Brazil, in addition to the United States while more announcements to follow, the company added.
Dick Costolo, CEO of Twitter, said: “We’re excited to forge this global partnership with WPP. As Twitter has grown, marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research. This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities.”