The micro-blogging giant Twitter has launched a new feature called Lifeline for Japanese users, helping people there finding critical information that they require at the time mostly during moments of crisis like natural disasters, or when communications services are unavailable or difficult to reach.
The company explains how the whole process works:
Say, for example, to find and follow essential local accounts in Japan, people simply search their postal code on twitter.com. If there’s an earthquake in the Aobadai district of Yokohama, for instance, people can use Lifeline to find a variety of timely accounts — those tweeting about the earthquake and sharing updates from the district (Aobada), city (Yokohama), and prefecture (Kanagawa) governments; they can also find accounts from local media and utility companies providing information about gas, water or electricity.
The Lifeline feature is currently available only in Japan, where the company join hands with the Prime Minister’s Lifeline Commission and had worked with local and regional governments to surface the best, most relevant accounts for several postal codes. With same spirit, the company believes to expand this functionality to more locations around the world.