Twitter announced a new pilot program through which it will distributes verified account and public profile metadata to developers, media and content services, and consumer device manufacturers. Developers in the Twitter ecosystem can now work together with its first partner in the program – The Echo Nest, Gracenote and Rovi. These initial partners will scale the distribution of Twitter account data for integration in consumer-facing apps.
The Echo Nest will connect Twitter Verified Accounts to its Rosetta Stone service to give developers a simple way to integrate Tweets from popular recording artists directly into their apps. The Echo Nest’s music intelligence platform powers leading music services and platforms, including Spotify, Nokia, Rdio, MOG, EMI and iHeartRadio.
Gracenote will integrate Twitter Verified Accounts for musicians, actors and other artists into its database of music and video information, which includes metadata for millions of artists, albums and movies. Gracenote’s database powers some of the world’s leading music and video products, including Apple iTunes, HTC smart phones, Ford SYNC and Sony BRAVIA TVs.
Rovi offers digital home entertainment companies an easy way to add Tweets directly from Verified Accounts into their services. Rovi’s database also includes reviews, artist bios and music clips, and is used by manufacturers and services providers.
Partnerships like these give music and entertainment fans the opportunity to interact with Tweets from their favorite artists, directly through the media services they use every day. We expect to add more partnerships to the pilot program, which will extend the Twitter experience to a new set of devices and applications.
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