Twitter today announced a global strategic partnership with MediaTek, Twitter integrated into MediaTek’s mobile platform solutions, giving users to access a rich Twitter experience via affordable mobile devices. With this partnership, MediaTek will preload the Twitter application in its MRE middleware as the default feature in its reference design for mobile handsets.
“Our new partnership with Twitter further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets,” said Cheng-Te Chuang, Corporate Vice President of MediaTek.
Jana Messerschmidt, Vice President of Business Development at Twitter, said, “The mobile Internet presents a great opportunity for Twitter to reach every person on the planet. Our partnership with MediaTek will help people in emerging markets enjoy the same rich Twitter experience on their mobile devices as more than 140 million others around the world.”