South Korean Electronics Giant Samsung which earlier reported record earnings for the fourth quarter last year results with a 17% rise in profits in the final three months of 2011 has seen stronger TV sales so far this year and even plan to introduce cheaper TVs, as lower-end models results in higher demand.
“As long as there’s demand, we’re open to get into that segment,” Kim Hyun-suk, executive vice president of Samsung’s visual display division, told Reuters. “We’ve been preparing to introduce cheap models and have been studying to optimize production costs and retail prices. Those (cheap) models will be ready for sale in one or two months.”
With the recent times, the demand for lower-end TVs has been on the rise in recent months. The company also introduced its highest-end premium set that it hopes will boost further profitability, will spend 25tn won in capital expenditure this year on its chip and panel businesses. Samsung forecast its strong momentum in mobiles would continue this year and it aimed for 15 percent margins from the business.