Tumblr today moving a step further rolled out mobile advertisements in its iOS and Android apps, with first six ad partners it got, includes ABC Entertainment and ABC Family, GE, Pepsi and Warner Bros. Users on mobile will see up to four ads per day via Tumblr. While the launch which taken place today but the complete rollout will not be until the May.
Here is what Tumblr has to say about it:
It’s been almost a year since our first sponsored post appeared in Tumblr Radar. Since then, our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions of notes on their posts.
We’re incredibly proud of our partners’ creativity and have been constantly amazed by how well these creations can fit into our Dashboards. So today we’re bringing these posts over to our mobile apps.
It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.