With just only less than ten days of acquisition, Tumblr has announced the launch of Sponsored Web Posts to the dashboard on the web. The company claims that the Sponsored Web Posts will simply blend in with the posts from the blogs you follow. The ad being denoted by an animate dollar signs ($) in their top-right corners already got its first 10 million likes.
Tumblr says. “We have been overwhelmed by the incredibly positive response to our advertising approach — from both Tumblr users and our partners,” says Lee Brown, Tumblr’s Global Head of Sales. “The engagement rates on the Tumblr Radar and Sponsored Mobile Posts have been spectacular and we have taken this same carefully architected approach to this new web in-dash opportunity.”
The company will be rolling out its first web ads over the next month to all users and will come from seven pilot partners: Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. On per day for sponsored posts will be shared with the users as is the similar case on mobile.