According to the latest Quarterly Global TV Shipment and Forecast Report issued by NPD DisplaySearch, the overall TV market is expected to decline this year. The total TV shipments are forecast to fall 1.4% in 2012 to 245 million units while LCD TV is expected to increase by 5%, compared to 7% growth in 2011, reaching 216 million units. Average LCD TV selling prices are only expected to decline 4% in 2012 compared with 6% erosion in 2011 and 10% erosion in 2010.
LCD TVs are expected to account for about 88% of total TV shipments worldwide in 2012, up from 82% the year before, and are projected to peak around 97% of overall unit demand in 2015. Plasma TV shipments on the other hand will fall to about 5%. The share of TV shipments at 50” and larger screen sizes is expected to jump from 6.5% in 2011 to 7.7% in 2012 and reach 10% by 2015.
(Image Source: Display Search)
