Starting an online store is fairly easy these days. With a good ecommerce platform and a reliable hosting service – along with a catchy domain to go along with your store name or brand – you can start attracting customers and making sales. Taking the new online store to the level of success you want, on the other hand, is different story.
While there are a lot of things you need to do – and challenges to overcome – to ensure the success of your online store, these next three tips we are about to discuss in this article are definitely the essentials. Let’s take a closer look at them, shall we?
Minimize the Risks of Accepting Credit Card Payments
Credit card payments are the air your online business needs to survive. Thankfully, setting up a merchant account and accepting credit card payments are both very easy to do these days. You don’t even have to go through the trouble of setting up SSL encryption since there are third-party providers who will do that for you.
Unfortunately, credit card payments are also the most difficult to manage. There are chargebacks to deal with and the possibilities of fraud and bad payments lurking from the dark corners of the internet. You need to take active steps towards minimizing these risks.
Working with companies like HighRiskPay.com is a good way to start. You can also consider comparing multiple merchant services and choosing the one with the best fraud and chargeback protection policy. Some third-party payment processors will even reduce the fees to keep online businesses protected.
Curate Your Catalogue
Regardless of the products you’re trying to sell, you have thousands of competitors the moment you launch the online store. Even worse, these competitors may already have a customer base and the brand recognition you’re just about to build.
The best way to succeed in such a tight and competitive market is by setting yourself apart. To do so, you need to be extra certain that your catalogue of products is highly curated. A good approach is to add a face to the online store (i.e. you as the store owner) and include personal opinions in product descriptions.
You can also explain how each product is handpicked, which means you’re only selling the products you love. The more unique your catalogue is the more avid customers you will get in return.
User Experience Matters
Thinking that great products and massive promotions are enough to take your online store to its glory is a classic mistake. In today’s internet landscape, user experience is what matters the most. You need to check – and double-check – to make sure customers can browse through your catalogue and make purchases as easily and enjoyably as possible.
Cover these basics and use the tips we just discussed to help your online store gain some traction. Remember: you will not get thousands of orders overnight. Be persistent, stick to these strategies and you will start attracting the right groups of customers and making a steady stream of revenue with your online store.