SEO (Search Engine Optimization) is a process of getting your website to rank higher on the search engines with particular attention to Google because it is the biggest search engine currently on the Internet. Here are ten reasons why you should invest your productive time and your money into search engine optimization on your website i.e. in short to invest in SEO.
You get organic traffic from Google
This list is in no particular order, but if it was then that would be the reason given for using SEO anyway. It allows you to get organic traffic from Google which is another way of saying you get free traffic.
Google is used by lots of online tools
There are online tools that crawl Google search engine results to get their results. One of the most notable is plagiarism checkers, but there are thousands more tools that use the Google search engine results and that is why you should use SEO to climb their results because it also means you get traffic from online tools too.
Google is used by many mobile apps
Mobile apps are also happy to use the Google search engine results to power their processes, which again means you should get on the Google search engine results and climb higher. It also means that it pays to take a few mobile SEO tips under advisement too. You may even create your own app that is tied to your website where it shows your website at the top of most search lists.
The return on investment can be quite good
If you were to compare the cost of traffic per visitor between affiliate advertising and SEO, then the affiliate advertising would win for the first few months (could be years). But, if the SEO campaign starts to feel success then the balance starts to tip in the other direction and it will start to become cheaper to gain traffic through organic search engines than through affiliate advertising. This is how your return on investment may turn out to be quite good.
Your competitors are doing it
What you may lose by not taking care of your SEO is not simply measured by how much you do not get from the search engines. By not taking part in SEO then you are putting your competitors at an immediate advantage. Unless you are using another highly successful method that they are not then you are really handing them an advantage on a silver plate.
Your search engine success will increase as your business success does
There is a good side to SEO in which if your business starts to be successful then your SEO gets easier. If you are a very successful company then Google will put you at the top of the search engine results for simply being popular in the real world.
You may monitor your target consumer buying habits
By investing in SEO you will receive traffic from the search engines. You can run trial and error tests with affiliate advertising and with your own website landing pages to see how your customers are moving around the Internet and your website. It will help you refine your keyword choices and marketing.
You may spend less on direct online advertising
If you are getting more traffic from search engines then why spend as much money on direct advertising as you were. If you spend a lot of money on adverts on websites, or search engine affiliate advertising and social media marketing then as you experience more and more search engine success you may not need to continue spending money on your more direct advertising means.
Google is where people go when hunting products and services
The Google search engine is the place where people research new products they want to buy, which means it is highly advantageous for you if you can get in on those results. Being on Google is a good thing if you are trying to sell a product or a service.
Your website position may affect your online prices
This is often the case if two or more companies are competing on the same page as each other on the search engine results pages. Both will often try to beat the other on prices in a way that makes it obvious via the search engine results. If you were on page 200,000 on the search engine results then your competitors on page one have already won the price race because you are not taking part.