Tim Cook On Apple TV Sales: Doubled In 2012, Already Sold 2.7 Million Units

Posted on May 30 2012 - 4:14am by Editorial Staff

Speaking at the AllThingsD D10 conference today, Apple’s CEO Tim Cook on Apple TV said that it is “an area of intense interest for us,” while for Steve Jobs considered Apple TV as a “hobby”. Cook said that Apple was on track to double sales of the Apple TV this year and had sold some 2.7 million so far, with only 2.8 million sold all year last year. While on asking that whether the company is really working on and building a full television set, Cook said: “I would say most people would say this is not an area in their life that they’re pleased with. And we’re going to keep looking at it,” giving hint strongly that it is an Apple’s huge interest.

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