Do you know what it is?
It could be cash – the green paper which allows us to chase our dreams. It could be social media following, with whom we can project our voices to. It might be our website and the access it grants to our customers. It may well be the way we treat the people who purchase our products.
It might not be any of those things at all
There’s no denying that everything in the above list is crucial to the success of a business. But there’s something else. Now this ‘something’ else might not play a key role in keeping your business going – it’s not as crucial as income and customers, but it is something that can seriously unlock the future of your business.
We’re talking about data
What does data do for a business? Well, it can unlock your demographics of your business custom. You might have a very different picture in your head of your target market than what the target market is. You’re flying blind based on your own preconceptions while data can clear the fog for you and show you your target audience in clarity.
How does one generate data, though? Traffic to your site leaves hits – these hits leave an imprint of visitor data behind, and you can use a big data analytics framework as a tool to access the demographics of the visitors to your site. It may very well surprise you to know just who is visiting your site and it could result in your adjusting who you aim your products toward. It can offer you an amazing insight into the people who are interested in your business. If you want more information, offer something like a newsletter in return for it. This is also called ‘lead generation.’ People who offer up their information are showing an organic interest in your company.
Social media sites can allow you to use your acquired data to view the exact people who are showing an interest in your company. To a name, face, and interest you can portray your customers. This is invaluable information and when you’re interacting with people on social media – you’ll have all the tools available to succeed thanks to the data that your website acquired.
With search engine optimization, you can configure your website to attract your target audience by using the keywords relevant to them. When you create content for your site, you’ll know who to aim it at. This could lead to some big numbers for your site – as you’ll know to a person, the exact person you are speaking to!
Data can unlock so much for your business and bring in capital you’ve only dreamed of. While data has its detractors , it is far better than going in blind. The image of our target audience has never been clearer.