The Ultimate Guide To Launching A New Range Of Makeup

Posted on Jun 12 2015 - 4:23pm by Editorial Staff


Anyone who owns and runs a fashion or perfume brand should consider expanding their operation when there is enough money in the bank. Growing your business and offering a wider range of products will help you to keep your head above water during the hardest of times. Today, we’re going to focus on how you should go about launching a new range of makeup. Don’t worry too much if you haven’t a clue about the industry at the moment. There is plenty of time to perform more research, and we’re going to keep everything simple.

Think of the right concept

Firstly, you need to work out why your makeup is going to be different from all the other brands on the market. Maybe you’re focusing your efforts on creating something bright and colorful that is going to help ladies to stand out? Whatever you decide, you need to ensure your brand will have a unique selling point.

Contact a chemical research company

Unless you have qualifications and experience in chemicals, you will have to pay a specialist company to come up with the makeup design. There are just too many rules and regulations for you to do it yourself. You should aim to get at least three different products so that you can assess each and work out which is better for your business. Also, the company you use should deal with testing and other issues.

Purchase equipment for manufacturing

Now you have the makeup design sorted; you will have to purchase all the right equipment for manufacturing. At the very least, you are going to require mixers and an aseptic tank. Don’t worry though, they are nothing like the septic tank you might have in your garden. It’s just that the names are pretty similar. Once you have those items, you can place them in your factory and employ some workers.

Launch your new product with savvy marketing

Marketing your business online is much easier than doing it in the real world. So, it makes sense to focus most of your efforts on the internet. For the best results, you will need to pay for a celebrity endorsement. That isn’t going to come cheap, and so it makes sense to move a few things around in your budget. You want all your marketing strategies to begin on the same day for the optimum impact. The average amount spent on bringing new makeup brands into the mainstream is often more than $1,000,000.

So long as you have followed all of those steps, you should be in the best position to start making a profit. You might also consider handing out free samples for a few weeks in some of the most popular beauty stores. Often that is the best way to drum up interest and get some much-needed attention. Creating an advertising video with the celebrity you pay to endorse the product will also work well. You can upload it to websites like YouTube or pay for some TV time. The decision is yours. It all comes down to how much cash you’re willing to spend.

Photo Credit: Courtney Rhodes

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.