In 2012, the French company Hermès went back to its roots (for the second time) and designed the equipment that would be used by the French national riding team at the London Olympics. Before this experience, the brand had already teamed up with the French team for the 1996 Olympic Games in Atlanta, in the United States. And the second collaboration went as well as the first one, with a great result: a beautiful and stylish navy blazer-style riding jacket, punctuated with red lapels. However, the piece wasn’t only perfectly handmade. It was also light and flexible, made with technical fabric chosen by the company’s in-house equestrian department, all essential features for true athletes that love to look sharp, but also need freedom of movement.
To do this, the brand founded in 1837 by Thierry Hermès went back in time, to the period when was just a producer of harnesses for horses. In case you don’t know, the luxury products came long after that! Hermès started out selling saddlery to the elite of the equestrian world almost two centuries ago and that experience shows. Like all their products, the jackets for the riding team were also created by hand, with all the attention to detail every Hermès item gets.
But this company is just one of the worldwide known fashion brands that love to innovate in sports, creating new bold pieces in a world where functionality comes first. Much like Ralph Lauren’s special items for his Club Attire, all made with special care, or Stella McCartney’s designs for the 2012 Olympic Games. Here are three mighty examples of how sports and fashion cannot live without each other nowadays, like our infographic shows. Hermès even has its own equestrian competition, usually in Brazil, where a selected audience can watch a glamorous contest sponsored by one of the most famous fashion brands in the planet.
