The Fashion Of Pantone (Infographic)

Posted on Sep 12 2013 - 11:18am by Alexandra Ashton

Pantone… You probably heard about it but can’t remember what it means or, on the contrary, you’re a design freak and this name means everything for you. Pantone is the name of the North-American company that has defined the color trends since 1962, when the firm was founded. For more than 50 years, Pantone has been outlining the tones used by professionals all over the world, helping them get their colors straight. Every year, the company creates a “color bible” where each old or new tone has a sample and a corresponding number. Then, everyone – from fashion brands to designers – can use this universal system to work flawlessly and get the colors that fit perfectly in their creations.

Pantone’s color system is an essential tool in fashion. That’s why we decided to get this infographic that shows the tones that were considered major trends in the last five years. From Stella McCartney to Zac Posen, everyone uses it and every single brand loves it. They allow professionals to select an exact color from the system and get a flawless final product that is a perfect match to their initial project.

Although some tones might look the same to you, for Pantone and especially for designers they look a lot different. That’s why the Pantone system is amazing: because it works no matter what type of equipment is being used. This system is so accurate it’s even used to produce the official flags of many nations. For instance, the Scottish flag is defined as Pantone 300 and some countries even have the colors registered in their constitution. Canada and South Korea are just some of the countries that indicate the specific Pantone colors that must be used when producing their flags.

These are just of the examples that state the importance and value of the Pantone system. Now let’s dig into some fashion to realize the beauty of Pantone’s creations.


About the Author

Alexandra Ashton, Communications at Neomam Studios , the UK based Infographic Agency. Alexandra is a content and design enthusiast with a keen eye for detail.