There are numerous benefits to boosting the brand image of your business, particularly if your company is in the customer service industry. Fostering a positive brand image can boost customer retention, raise profits, and help you to retain customers. There are many ways to improve brand image for your business, including the use of corporate clothing so that your employees look smart and approachable, and the implementation of staff training days and courses. In this article, we will take a look at why brand image is so important and why it’s worth investing your time in.
First impressions count
Good customer service is often underestimated. According to data, more than 70% of people would return to a store if the customer experience was good. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
You shouldn’t just focus on customer service, however. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.
First impressions really do count if you want to retain your customer base. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business. But how can you make sure that your customer service stands out from your competitors?
How can brand image make a difference?
Tailored uniforms can make a huge difference to the performance of your business. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc). By having a uniform rather than just a generic dress code, you will spend less time monitoring what employees are wearing on a daily basis which otherwise could become extremely costly. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.
It’s also worth investing in staff training days so that they can offer your customers a first-class service. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require. It’s vital that you combine brand image with good service. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?