There are a lot of people in business who are always looking the next great thing or the latest trend. That’s certainly true in the marketing world where one minute we’re talking about SEO and the next it is content. No sooner have people kicked into high gear on content, we’re thinking about apps and then VR. But let’s be honest, some of the oldest ideas in marketing are still the best.
Keywords The Right Way
Say what you like about keywords but if you use them the right way they work a treat. This means they shouldn’t overcrowd your site and should fit naturally into the content. Keywords are only a disaster if you use so many that the content is completely unusable and the site is difficult to understand. At that point, yes, keyword marketing will fail. But used sparingly, these little words can be the icing on the cake that is your marketing campaign.
Have we already moved past the benefits of back linking? There has been a wave of sites that have stopped using links on their sites for marketing purposes. But again, it’s all about how you use this technique. If your backlink to the right sites, you’re going to get a great ranking and a lot of interest from outside your online reach. That’s exactly what you want.
Finally, you can’t disregard SEO anymore than you can disregard the use of social media or content. SEO is still a crucial marketing tactic and, yes, it’s only effective if it’s in the right hands. For instance, new marketers don’t always know how to cover all the bases. As such, they don’t optimise pictures and focus purely on text. If you don’t know how to do this, you can find out in the infographic below.