If you have only been trading in person and haven’t taken the step to putting your store online, it can seem like a huge challenge – especially if you don’t have much knowledge of website building and content creating. The good news is that it isn’t as bad as it seems; outsourcing is proving a popular method currently to get all the work that needs doing done. Here are the tips and tricks you need to make sure that your online shop is as successful as your physical store – if not a little bit more!
Get Good Photos
You can’t really sell something if there isn’t a good photo to go with it. Your description only counts for so much; customers want to see something with their eyes, and unlike in a real shop where they can pick something up and get a good feel for it, this isn’t an available option when you’re surfing the net. Make sure that you add in dimensions for the product that you’re selling so that the visuals can be put into practice. You can outsource the photography to a professional who has done it for other websites before; just do a simple search online or ask for recommendations from those who have used them before.
Invest In A Usable Platform
Let’s be honest here – unless you’re a complete whizz with coding or have done it before, most people don’t even know where to start when creating their own ecommerce platform. What you want is one that has already been created for you and has an easy to use interface that allows you to upload new items as and when you choose. The easier this is for you, the easier it should be for your customer to access what you’re putting up. You don’t have to reinvent the wheel. There are so many ecommerce platforms available for you to use online currently that you’re spoiled for choice.
Pay For Creation
If you aren’t too good with words and don’t know how to create an image which will fit with your branding and style of the shop that you are aiming for, consider outsourcing for the professionals who can help. Copywriters, content creators, illustrators and graphic designers really aren’t hard to come by on the internet; in fact, there are sites dedicated to helping you to link up with them.
Ask For Recommendations
You may be missing a trick by not asking what people want to buy from you. If you are selling things such as jewellery and clothing, try to keep up with the latest trends but also ask what the customer wants. Ask them how they found trying to navigate your website and ift there’s anything that you could do to improve. Customers like engagement, especially when you’re asking for their opinion on what you’ve got to offer them. The more market research you can get towards building the best site for your consumer, the more success you will have with your selling when this advice is acted upon.