Sweden, UK may also investigate Apple’s ‘4G’ marketing for new iPad

Posted on Mar 29 2012 - 9:16am by CONTRIBUTOR

Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.

Earlier we reported that The Australian Competition and Consumer Commission will be making an application to the Federal Court in Melbourne for orders against Apple for alleged contraventions of the Australian Consumer Law (ACL) following by which today the Cupertino-based iPad maker is offering its new iPad buyers in Australia the opportunity to get a full refund.

After which the iPad misleading advertising had begun spreading to neighbouring New Zealand where authorities are now scrutinizing the company. The Commerce Commission is carefully watching legal action its equivalent in Australia is taking over the new Apple iPad. The commission has received one complaint about advertiing of the new device.

Sweden and the UK indicated that they have received numerous consumer complaints about the iPad. “One may rightfully ask if the marketing of the new iPad is misleading,” said Marek Andersson of the Swedish Consumer Agency. The UK’s Advertising Standards Authority, meanwhile, has told Pocket-lint that it is currently assessing complaints from consumers to “establish whether or not there is a problem under the [Advertising] Code.”

Apple had since added clarification the dedicated Australia iPad page which now explains that LTE support is only available in North America: 4G LTE is supported only on AT&T and Verizon networks in the US; and on Bell, Rogers and Telus networks in Canada. Data plans sold separately.

So now let’s wait & see what the Cupertino-based company is planning for Sweden &Uk

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