Study: Tablet Traffic Has Grown 10 Times Faster Than Smartphone Traffic

Posted on May 15 2012 - 6:55am by Editorial Staff

A new study by Adobe revealed that Tablet traffic has grown 10 times faster than smartphone traffic. The company has announced its finding from its most recent Adobe Digital Index report examining how global website traffic and engagement differ when the visitor is on a tablet, smartphone or personal computer (PC). The report found that tablet devices will generate more Web traffic than smartphones by early 2013 and that consumers find browsing websites on tablets nearly as engaging as on PCs.

Key report findings include:

  • The share of website visits from tablets grew approximately 10 times faster than the rate for smartphones in the first two years after market introduction and grew more than 300 percent in the last year. This rapid growth is driven by both higher rates of tablet shipments and a disproportionately higher number of website visits per tablet than smartphones.
  • Tablets’ share of website traffic will exceed smartphone traffic by early 2013 and reach 10 percent of total website traffic in 2014.
  • Although consumers consider the tablet website experience to be nearly as engaging as that of PCs, they use PCs to visit websites three times as frequently as tablets.
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