Stay Up To Date With SEO With This Helpful Guide

Posted on Jan 19 2016 - 4:58pm by Editorial Staff

If now is the time to start your very own business, there are a few things you need to be aware of first. The main one is that you cannot run a successful business without the help of SEO. SEO has evolved into a major player in the business sector. So much so that every company on the planet will use it in some form. To succeed in business, you will need to become an SEO wonder kid.

The problem with learning everything there is to know about SEO is that it changes on a regular basis. Before you know it, everything you could have ingrained into your brain could be obsolete. The key is to stay as up to date as possible, and here are the ways that you can make that happen.

Keep Your Ears To The Ground

The first and most basic tool at your disposal is your ears. Yes, your ears can pick up a lot of information if they are properly trained. Quite simply, you need to be on the lookout for any tips or advice that you can pick up from any source. If you know about tweaks before they are due to happen, you can make proactive changes that will positively affect the company. In the long run, you will have an advantage over the competition. Why? Your extensive knowledge should allow you to exploit changes long before anyone else.

Build Solid Contacts

And, what is the best way to create a steady flow of information? The best way is by building a wealth of contacts that you can call on at any time. A contact list is essential if you want to stay up to date with the industry as they are the people on the inside with all the knowledge. Plus, they may know more important people that they lean on for more information. Of course, nothing comes for free, so you will have to give them something back in return. But, as long as you can come to an arrangement, the relationship should be a pleasant one. Remember that your contacts are the people that can keep you one step ahead of your rivals.

Subscribe To Blogs And Websites

As luck would have it, there are good people on the Internet that are happy to offer information for free. Okay, it is not strictly free, but what you have to give back is minimal to what you will receive. What am I talking about? I am talking about blogs and websites. Blogs and websites contain a wealth of valuable information that you can use to make sure your SEO skills don’t get rusty. And, they come from sources you can trust. Lots of these blogs are either run by people in the industry who use it as a platform to preach the good word. Or, they are ex-professionals with nothing better to do. Regardless, to you, they are a Godsend because most of what they say is bang on the money. All you need to do is subscribe, and you can follow everything they have to say.

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Picture via Flickr

Create A Twitter Stream

If someone asked you what the best way to consume information today, what would you say? It is very likely that your answer would be Twitter. It is irrefutable that Twitter is a mass of information available to anyone at the click of a button. Okay, some of the information may be useless. In fact, lots of the information may be useless. But, you only need a small percentage of the info to be relevant to take advantage of this platform. Plus, you easily filter out everything you don’t need and concentrate on what you do need. For example, you can set up streams with the terms ‘SEO’ or ‘Google algorithm’. The results that come back should be pertinent and increase your knowledge of the field. Another good method is to set up terms with the names of leaders in the field such as Matt Cutts or Rand Fishkin.

Join LinkedIn Groups

Another effective social media platform is LinkedIn. LinkedIn is full of peers within the industry that are bursting with information. And, they are willing to give it away for a small cost. The cost is not monetary, but acknowledgement. Quite simply, if you ‘follow’ them they will tell you anything you want to hear. When you join a group of people like that, the opportunity to learn about search engine optimization is endless. And, because they are all bunched together on one platform, the information is easy to find. LinkedIn is essential because it has broken down the barriers of business. Nowadays, you can speak to anyone about any topic regardless of standing or reputation. All you have to do is head to https://www.linkedin.com/start/join?trk=uno-reg-guest-home-join and set up a profile for free.

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Picture via Wikipedia

Set Aside Time To Learn

With all the new age gadgets and software at your disposal, it is easy to forget about the old school methods. But, you should try and keep them in your mind’s eye at all times because they are very effective. One such method is setting aside time each week to revise. By researching what is going on in the SEO sector, you can improve your knowledge on the subject. Yes, it is a basic method, but it is one people have been using for centuries to great effect! Thirty to forty minutes a week should be more than enough to keep your brain ticking over.

Take A Training Course

Talking about investing your time, you can go on a training course. These courses are brilliant because professionals with experience and a top class resume play host. As a result, you can learn so much from them in a short space of time. All you have to do is take a look at http://www.marketmotive.com/search-engine-optimization-seo-training-courses for more info.

Use Google Webmaster

Webmaster is essential because it maintains your site. But, it also tells you about the best SEO practices to use. In basic terms, Google is telling you everything they are looking for from your firm. So, you just need to incorporate it into your business.

Sometimes, SEO is that easy!

About the Author
Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.