Sony’s Kazuo Hirai Gearing Up To Widespread PlayStation Strategy

Posted on Feb 11 2012 - 7:27am by Editorial Staff

Sony’s incoming CEO Kazuo Hirai which yesterday said, “There’s no area that we are leaving as a sacred area,” today reportedly seen extending PlayStation strategies for the company in order to re-shape Sony by linking together both hardware and software through internet (online) networks, Reuters reported.

Hirai during in a group interview at the company’s Tokyo HQ said, The Sony Computer Entertainment model “is a bigger concept we can grow into a bigger space.” Adding to this, “Hardware drives software and software drives hardware,” he added, referring to online sales of games and other content PlayStation owners.

He did not pointed out clearly what emphasis would be on the wider prospects on Sony, which comparing with its own CE rivals – both Samsung and Apple do have – owing significant hold in movies, music and games software.

Sony earlier this week receives a BBB+ long-term debt rating from Standard and Poor, citing a warning that it may further drop the ratings to further extent unless and until if the Japanese consumer electronics giant shows it can achieve relevant and significant turnaround in profitability.

Hirari earlier also discuss his four-point master plan for saving the troubled company. The company posted recently an operating loss of $1.2 billion and net loss of $2 billion on revenue of $23.37 billion. Sales were 1,822.9 billion yen (USD $23,370 million). The Japanese electronics giant recently announced that it has named former president of its Consumer Products and Services Group Kazuo Hirai as president and CEO, replacing Howard Stringer.

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