Speaking in an exclusive interview with Forbes, Jan-Eric Lauble, the creative director of ACONY Games says Bullet Run, which will be published by Sony Online Entertainment. Bullet Run is a free-to-play multiplayer shooter that its developer describes as “pro-wrestling meets Big Brother with guns”. The game will allow up to 20 players to customize characters and weapons and take on each other in six different maps.
“In a society obsessed by celebrity, the idea that there could be a reality show that broadcasts live, lethal combat game programming around the world just made sense,” Lauble says. “Creatively this meant characters with real standout personalities that players can really become invested in, glitzy set-dressing in the levels such as cameras and television production equipment, and an in-game commentary system where we have dynamic voice-overs that react to player actions in the style of a sportscaster.”