Sony reportedly targeting its Indonesia arm to grow by 60 percent this year through the distribution channels and warehouses expansion across the country, reports The Jakarta Post. As per the current market scenario, Malaysia and Thailand both stands out as potential markets for growth, but Indonesia too in recent times able to define itself as potential as par the three markets contributing towards the company’s sales in Southeast Asia.
Satoru Arai, the president director of Sony Indonesia, said:
The company saw sales climb 40 percent last year. This year, we are aiming to grow by 60 percent. He pointed out that the growth Sony had experienced in Indonesia, and targeted to achieve in 2013, was “one of the highest for Sony”. In Southeast Asia, Indonesia is one of our top three sales contributors, and is nearly on par with Malaysia and Thailand.