Reuters citing the “sources” reports that Sony and Panasonic are in talks to develop the technology to mass produce the next-generation of OLED televisions. The companies’ rivals Samsung and LG already plan to sell 55-inch OLED televisions which are slim as well as consumer less power and do offer sharper images than liquid crystal display sets, pricing at $9000 and $8000 respectively, will hit the ground by the year-end.
“Overseas competitors have gotten a head start in this area and I feel like they’re stepping into this too late,” said Masayuki Otani, chief market analyst at Securities Japan. “There’s no question OLED TVs are going to be the mainstream. The issue is price and size of the displays.”
“Japanese makers haven’t been able to produce OLED TVs that are as large as Samsung’s … I think there’s an element of Japanese pride to this – the fact that Panasonic and Sony will work together to produce OLEDs to beat their Asian rivals. But I do have serious doubts on whether they can catch up,” he said.