Sony Is Rolling Out Its Planned ‘Unilateral’ Pricing Strategy

Posted on Apr 2 2012 - 4:40am by Editorial Staff

AVS Forum noticed that the price of Sony’s 65-inch Bravia X929 HDTV jumped over $1000 overnight on, and a look at price-tracking site confirms this jump. Best Buy and B&H are also both selling the TV for within a dollar of this price, with AVS Forum posts claiming this is a major price increase at the latter retailer as well. Sony already stated last month that it is planning for such a move to roll out a “unilateral” pricing strategy in the US on April 1st and today we are seeing that it is happening. There are several other retailers showing similar pricing.

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