Sony Appoints Kazuo Hirai As New President And CEO, Stringer Will Become Chairman Of The Board

Posted on Feb 1 2012 - 9:13am by Editorial Staff

As the company is facing its fourth year of losses, Japanese electronics giant Sony has announced that it has named former president of its Consumer Products and Services Group Kazuo Hirai as president and CEO, replacing Howard Stringer. The change will be effective from April 1, Sony told Bloomberg in e-mailed statement today. Stringer will become chairman of the board after the June shareholder meeting.

“The path we must take is clear – to drive the growth of our core electronics businesses,” Hirai said in the statement. The Hirai’s promotion will test his ability to carry out Stringer’s vision to integrate Sony’s TVs and computers with content from its entertainment businesses.

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