Sony Announces The Establishment Of ‘One Sony’, A New Management Structure

Posted on Mar 27 2012 - 10:16am by Editorial Staff

Sony today announced the establishment of a new management structure, named as “One Sony”. Led by President and CEO Kazuo Hirai, these changes are intended to drive revitalization and growth across Sony’s core electronics businesses, and deliver compelling user experiences through convergence of the unique assets in place throughout the Sony Group. Corporate Executive Officers Masaru Kato, EVP and CFO, and Tadashi Saito, EVP and CSO (Chief Strategy Officer) will oversee the Sony Group’s overall financial management, corporate and business strategies under the leadership of Mr. Hirai.

Sony is positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses. Sony also plans to accelerate its efforts to drive innovation and new business creation. The Home Entertainment Business, including the TV business (which is continuing to address the challenge of enhancing profitability), will be overseen directly by the CEO, Mr. Hirai, who will also be Corporate Executive Officer in charge of these businesses. The management changes are included in the following executive appointments, effective April 1, 2012.

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