Editor’s Note: Guest Author Pratibha is a technology enthusiast interested in analysing and reporting about different technologies.
The free app that uses muffled frequencies to reward consumers for checking into stores in the same urge using analogous technology, SonicNotify now aims to expand the concept to allow television, sports and music fans to benefit from extra content on their smartphone as well.
Sonic Notify is a stand that enables media to be delivered to a smartphone or tablet based on presence. The patent pending technology enables the communication of data in the ultra high-frequency indistinct range between any speaker and microphone. The decoding algorithm enables a common process for extracting data from audio using any microphone on any smartphone or tablet.
Company offering three products – Sonic Live, Sonic Goods and Sonic Cast. Sonic Live seeks to improve interface at live events via an inaudible, coded frequency played over a PA system or using SonicNotify’s specially-developed ‘beacon’ devices. Although inaudible to the human ear, smartphones in range will be able to discover the sound and produce bonus content as a result, which could range from extra media to participatory polls.
Sonic Goods is planned for use in stores, where beacons placed next to items broadcast offers to customers walking past. Sonic Cast, meanwhile, transmits the code through televisions, enabling advertisers to connect with target markets outside of commercial breaks or to allow voting on reality TV programming. Users will also be able to change settings depending on whether they want to dynamically or inactively receive content.