Photo by PeteLinforth, CC0 1.0
Social media marketing has grown exponentially over the last several years. With the creation of new social media platforms there are more ways to drive traffic to your website and generate more revenue. Most business should be using Facebook, Twitter, Instagram, Pinterest and YouTube to enhance their marketing strategy and grow their brand awareness. The following tips are helpful if you are trying to use social media today to revamp your marketing strategy.
Use Twitter to Increase Engagement
Twitter is a great platform for building your audience. You do not want to add followers just to add them, but if based on your review of their profile you feel they might have an interest in your business then follow them. Typically once you follow someone, they will follow you back. As you engage with people and your audience increases, you can use Twitter as a place to find even more potential customers. Once people follow you can see any lists that they are a part of. Use those lists to target new potential customers that you feel might have an interest in your business.
Analyze Your Content
For every social media platform that you are a part of you will want to analyze your content. Always use an analytical tool to understand how your content performed and what type of response you got. This will help you understand what you need to improve on or stick with. The content that gets the most responses or engagement is the type of content you will need to focus on.
Post Content Consistently
You will want to develop a monthly post plan. I suggest creating a calendar for each of your social media platforms. Have an idea of what days you will post and what exactly you plan to post. Start creating the content well in advance so that on the day that you need to post you can post at the most optimal time of day. Having a calendar will also ensure that you post consistently and do not miss a day or a week. This will keep you reliable and accountable. The more consistent you post the more engagement you will get.
Use Hashtags
Hashtags are incredibly important for tying content with other relevant content. They are also important for meeting other like-minded people. Creating hashtag campaigns will help get followers involved in your branding, which makes it fun for everyone. Research your hashtags to make sure no one else is using them and have fun with it.
Content Formats
It is important to switch up your content formats such as text, links, images, YouTube videos, etc. to increase your reach and visibility. Different people like different things; therefore, you need to offer a variety of content. You also need to make sure your profiles are visually appealing. Make sure your profile pictures are a business logo, your background picture can rotate with a marketing campaign as long as it is relevant and you keep it clean. For example, Billion Followers has some good Twitter backgrounds for you to choose from.
Becoming an Authority Figure on Facebook
Use Facebook as place to post educational and inspirational content about your brand. Establish yourself as an industry expert by providing technical specifics about your industry and products. You can provide your audience with two separate images of your business. Let them know that you are an industry expert and a fun, entertaining customer helping business owner.
Utilize Social Ads
Most of the social media platforms offer advertising so that you can produce targeted ads for specific audiences. You can create ads for demographics, a specific interest, age group, etc. Your reach is much more specific making your advertising much more effective.
All of these tips will help you develop a streamlined social media marketing strategy that will increase engagement and revenue.
