Shutterfly today announced that it has acquired Photoccino, a developer of ground breaking technologies for photo ranking, analysis and organization based in Haifa, Israel. This is Shutterfly’s third acquisition this year, after grasping online photo services business Kodak Gallery for $23.8 million and online publishing company Tiny Prints in a deal valued at $333 million. Here’s how Shutterfly pitches the purchase:
With Photoccino’s capabilities, customers will be able to more efficiently organize and select the best photos from their ever-increasing archives so they can quickly and easily create photo books, calendars, cards, and photo gifts.
Photoccino’s technology applies proprietary algorithms to analyze and evaluate the quality and content of photos, ranks them, and automatically creates photo products using the customer’s best images.