SEO Dilemmas: In-House Versus Outsourcing

Posted on Nov 7 2014 - 10:29pm by Editorial Staff

Questions

There are many business dilemmas that entrepreneurs face. One of the biggest challenges is whether to outsource their SEO marketing. For many, they like the control of having this function in-house. Others feel that they lack substantial knowledge in order to complete this much-needed task.

There are a lot of pros and cons to each argument. Of course, whatever you decide should be based on the interests of growing your business in the online world. For many, they are keen to adopt SEO practices. Let’s be honest, without them, your business cannot prosper in the digital economy.

The internet is now a place to buy and trade. So, without SEO, you are doomed to failure. But, you are also in a competitive space. So, you need to ensure that you are making the right move to ensure maximum success with SEO.

In-House Marketing and SEO

The decision to not outsource is a brave one. In a world that focuses on outsourcing, this can be a positive step in your business. Digital marketing and SEO are outsourced as some companies feel that they do not have the resources in-house. But, if you have a crack team of SEO gurus in your midst, you need to utilise them. In-house digital marketing and SEO means that you have tighter controls over your business. But, it also means that you can control all aspects of online and offline campaigns.

This can result in a seamless integration that has a positive effect on your customers. What is more, if you have the staff in-house who are competent, it makes sense to use their knowledge and skills. But, there are some disadvantages too, Digital marketing and SEO evolve at such a pace that it may be difficult for your team to keep up. This may require extra training from you at substantial costs.

The Case for Outsourcing

According to an SEO Outsourcing Guide, you can find a lot of benefit from outsourcing. You can still have control over your SEO campaigns, should you be clear and effective in your communication. You can achieve better results if one person is focusing on your SEO as a priority. What is more, you don’t have to spend hours training staff to ensure that you get the most from your digital marketing endeavours.

You can still have a robust solution to SEO. But, more often than not, outsourcing can be a low-cost alternative. When you factor in holiday and sick pay for full-time employees, this can be a great .way to save money for the long term. Having a dedicated agency that deals with SEO means that your  marketing team can dedicate time to the things that they know best. Of course, there are disadvantages too. You need to have a plan in place of what you want to achieve. Your outsourced team may be experts, but they are not clairvoyants. You need to determine what you intend to achieve from your next SEO campaign.

Photo Credit: Roland O’Daniel/Flickr

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Editorial Staff

Editorial Staff at I2Mag is a team of subject experts led by Karan Chopra.