Samsung and Yahoo have announced today an expanded multi-year partnership in lieu of integrating Yahoo Broadcast Interactive platform into Samsung 2012 Smart TVs, enabling new intelligent content discovery opportunities, advertising and engagement. The agreement will let Samsung Smart TV owners to receive real-time, actionable content running alongside and complements TV shows and commercials. The partnership also lead a whole new forms of advertising, allowing advertisers to embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.
“By combining watching TV with engaging content, we can change the way audiences are entertained and informed,” said Ron Jacoby, vice president of Connected TV at Yahoo!. “We are thrilled that our expanded partnership with Samsung extends our platform’s footprint, enabling our content partners and advertisers to reach many more consumers. Content owners can augment their programming, and advertisers can create compelling calls-to-action that allow audiences to engage on marketing messages the moment they are delivered.”