Samsung today launched a whole new global brand campaign across key nine countries in lieu to target business customers. The campaign called as the “New Business Experience” will show how the company’s technology solves day-to-day challenges in a seamless fashion for the enterprise. The campaign will run across following nine markets including the US, UK, Germany, France, Italy, China, Singapore, Russia and Brazil, and will includes print, video and animated banner advertisements along with a website landing page and a case study landing page.
“We’re extending Samsung’s strong consumer brand awareness into the business-to-business market,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division. “Many business leaders know and trust Samsung products and use them in their personal lives, whether it’s a TV, laptop, home appliance or Galaxy Tab or Smartphone. Our goal with this campaign is to demonstrate that Samsung’s vertical market technologies mirror the company’s commitment to innovation in consumer electronics and offer business leaders a consistent experience.”