The Calgary Herald reports that Samsung will open own branded stores later this year in Canada, along with that also rolling out smaller Samsung ‘Experience Zones’ and store-within-a-store kiosks in larger retail outlets and feature products including its smartphone, tablet and televisions. The retail stores will feature the same branded design and Samsung will train employees on its product line-up.
Samsung Electronics Canada president James Politeski told the Canadian newspaper:
“We definitely want consumers to experience the Samsung brand in a way that they have not experienced it before.
We want them to see everything that Samsung can bring to them … we want to give consumers the opportunity to experience the brand and the products in a way that they’ve never seen before, that really takes that experience up.”
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