Samsung Eyes On Africa As The Continent Promises Growth For The Mobile Giant

Posted on Mar 23 2012 - 9:23am by Editorial Staff

Keeping an eye on the businesses overseas is what it defines as a successful business and when getting the results and aiming to double its approach, makes a long term valuable entity. With the focus on affordable handsets, Samsung aiming to double its share of African smartphone market to 20 percent by next year, reports Reuters.

Kwang Kee Park, Samsung’s president and chief operating officer for Africa, told Reuters in an interview that the demand is on the increase for cheaper smartphones. “We intend to grow the smartphone market up to 20 percent for the next one year’s time with the Galaxy Pocket.” He added, “Every year we can come up with another $1 billion in business.”

Samsung estimates the total African market for handset devices shipped was around 97 million, with smartphone penetration currently around 6 to 8 percent. Samsung’s share of the smartphone market in Africa stands at about 10 percent. According to a survey by industry body GSMA, Africa is the fastest growing mobile market in the world and will have approximately 738 million handsets by year end.

(Image Source: Samsung logo, Featured Image)

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