Samsung today announced that it will be expanding its ATIV brand and will include all of its Windows based PCs. ATIV, the brand which earlier known well for the company’s Windows based convertible PC devices, and now unites all of Samsung’s Windows devices under one cohesive brand. This means the company now has renamed Samsung’s Series 3,5,7, and 9 laptops are all being renamed ATIV Book, with the company’s Series 3,5 and 7 All-In-Ones are being renamed ATIV One 3,5 and 7, while the ATIV Smart PC and Smart PC Pro now being dubbed as the ATIV Tab 5 and 7.
“Samsung has been the fastest growing PC brand for the past three years, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America. “Our expanded ATIV brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work.”