A latest report by ABI research revealed that Samsung and Apple captured 55% of global smartphone shipments in 1Q’2012 and over 90% of the market’s profits. Of the top ten smartphone OEMs, only Samsung and Sony experienced sequential growth in shipments over 4Q’2011.
Nokia witnessed a 40% sequential decline in shipments while the BlackBerry maker’s 20% sequential decline in shipments. “At this point in the year, Nokia will have to grow its Windows Phone business 5000% in 2012 just to offset its declines in Symbian shipments,” says Michael Morgan, senior analyst, devices, applications & content.
As the smartphone markets of North America and Western Europe pass 50% penetration, smartphone OEMs should seek growth in key markets, such as China. “As Nokia’s market share in China plummets, the competition to fill this power vacuum has the potential to make or break smartphone OEMs currently struggling with profitability and differentiation,” adds Jeff Orr, practice director, devices, applications & content.