Completes Buddy Media $649 Million Acquisition

Posted on Aug 14 2012 - 5:49am by Editorial Staff

buddy media logo Buys Buddy Media For $689 Million In Cash And Shares

Back in June, Salesforce announced that it has entered into a definitive agreement to acquire Buddy Media. will acquire Buddy Media for $689 million payable in cash and equity.  The transaction which was expected to be completed during third quarter ending October 31, 2012, completed now. today confirmed that the acquisition of Buddy Media is done. There are no words on price mention in the announcement, which was made earlier but only the company added the newly acquired entity’s website this evening.  Hope the $689 purchase will help the company bigger in real.

“ now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, said earlier. “With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”

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