Back in June, Salesforce announced that it has entered into a definitive agreement to acquire Buddy Media. Salesforce.com will acquire Buddy Media for $689 million payable in cash and salesforce.com equity. The transaction which was expected to be completed during salesforce.com third quarter ending October 31, 2012, completed now.
Salesforce.com today confirmed that the acquisition of Buddy Media is done. There are no words on price mention in the announcement, which was made earlier but only the company added the newly acquired entity’s website this evening. Hope the $689 purchase will help the company bigger in real.
“Salesforce.com now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, salesforce.com said earlier. “With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”