As reported and expected, Salesforce.com today announced that it has entered into a definitive agreement to acquire Buddy Media. Salesforce.com will acquire Buddy Media for $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com third quarter ending October 31, 2012.
“Salesforce.com now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, salesforce.com. “With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”