Buys Buddy Media For $689 Million In Cash And Shares

Posted on Jun 4 2012 - 10:31am by Editorial Staff

As reported and expected, today announced that it has entered into a definitive agreement to acquire Buddy Media. will acquire Buddy Media for $689 million payable in cash and equity. The transaction is expected to be completed during third quarter ending October 31, 2012.

“ now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, “With CMOs surpassing CIOs in spend on technology within the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”

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