The Research In Motion (RIM) today bring its new name as the company has rebranded from now on and will be known as BlackBerry, offering the rebranded upon the “simple and elegant” commercial name associated with its smartphones and gadgets ranges.
“We have reinvented the company, and we want to represent this in our brand,” Thorsten Heins, CEO of RIM said. “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.”
The rebranded also now marks the Canadian-based smartphone manufacturer has changed its stock symbol to “BBRY” under the NASDAQ and “BB” under the TSX. The company also today unveiled two of first set of smartphones dubbed as Z10 and Q10.