Revealed: How To Run A Successful Blogging Business

Posted on Aug 10 2015 - 5:01pm by Editorial Staff

The life of a blogger is a very appealing one to many people. You have a chance to work from home, doing something you love. And best of all, you could potentially make huge amounts of money.

Progressions in internet technology have created many new careers over the past few years. Blogging is one of the most intriguing. However, it shouldn’t be confused with an easy job. There are many areas needed to turn this passion into a viable business.

Here’s everything you need to know.

Write About What You Know

The key for any writer, blogger or otherwise, is to write about what you know. The readers want expert advice on a subject rather than bland posts that do little to spark the imagination. Besides, writing about your passion will keep you motivated too.


You’ll be dedicating a lot of time to your new business venture. You don’t want to waste more time researching a topic you know nothing about.

Additionally, writing about your favourite topic may even get a chance to meet and work with your idols. More than anything, it will be easier to find your writing style and thrust your character into your posts.

Understand Online Marketing

Marketing is a key element of any business. However, if you’re working solely on the internet, it’s more important than ever.

Your blog can only become a success if people are visiting it. With over one billion websites in existence, it’s imperative that you fight for your slice of the audience. Knowing about online marketing is essential. Whether it’s using social media or learning how to do keyword research, mastering this field is the key to success.

Readers are your customers. Without them, you will not turn a profit.

Treat It Like A Business

There are essentially two types of bloggers in this world. Firstly, you get the casual blogger who simply wants a way to express their views to the world. Then you’ve got the people who genuinely want to turn their passion into a career.


If you are serious about making a career out of blogging, you must treat your site as a business. Acquiring the essential equipment is vital for creating the best product. A reliable laptop and camera are necessary while you should always be on the search for ways to improve your blog.

Just because the business can be run from home, it doesn’t mean you can’t use others. Freelancers can help you with graphic designs and other aspects. Meanwhile, accounting services can help you keep on top of your finances while you continue to drive the business forward.

Know How To Monetize

The key to creating a career from blogging can be summed up in one word: profit.

Knowing the different ways to monetize your blog is a must. This is the most important factor in turning a passion into a business. You need good content and regular visitors for the monetization to be worthwhile. Nonetheless, generating the most money from your blog is the number one priority.

Once you’re making money from the site, you just need to keep building your audience and creating great content. Achieve this, and your new business is bound to thrive.

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About the Author

Editorial Staff at I2Mag is a team of subject experts.