Research In Motion On Sales Expansion Plans In Southeast Asia With The Growth In Demand

Posted on Mar 1 2012 - 6:04am by Editorial Staff

The Blackberry maker, Research In Motion in the urge of growing demand in Southeast Asia market is looking out to increasing its sales presence in Indonesia, Malaysia and Thailand, Bloomberg reports. The company is planning to have about 4,000 outlets including flagship stores, store-in-store and kiosks across Indonesia within the next year, says Gregory Wade, RIM’s Asia Head during the Mobile World Congress in Barcelona.

Wade says the Canadian firm, which appointed Thorsten Heins as its new CEO in January, also has “aggressive” plans to grow the number of retail outlets selling BlackBerry phones in Thailand and Malaysia, where its smartphones are popular choices for consumers. Indonesia “is the proving ground” for an expansion across Southeast Asia, said Wade, who is based in Singapore.

The company had already upped its push in India with the put ups of its dedicated server in Mumbai city in the country, where it is doubling the number of retail outlets selling Blackberry smartphone, and it is now adopting a similar approach in other parts of Asia. Southeast Asia is one of RIM’s strongest markets worldwide and the region helped it post a 31 percent increase in sales outside of the UK, US and Canada during the last quarter, according to figures quoted by Bloomberg.

(Image Source: RIM logo)

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