Reliance Entertainment’s BigFlix had launched subscription based movie-on-demand service name as BigFlixPlus, allowing the users to choose their favourite movie from the online inventory of over 500 movies at a nominal subscription fee across the various channels i.e. personal computer, tablets and mobiles. The service comes with a monthly subscription of INR 249 only, with a choice to select the movies from over 500 hindi and regional movies. The movies are in High definition quality and are ad free.
The decision to move to online service is because the company wants to focus more on its Internet-only users resulting in limiting its audience. According to Manish Agarwal, Reliance Entertainment Digital COO, the decision was tough to move online and to completely shut down its DVD rental service.
The company is having a tie-up with Bharti Airtel for streaming movies. For subscriptions, the company is limited its payment options for the service and currently not offering COD (Cash on Delivery) and Net Banking to its users. The only subscription payment option available is through Debit Cards and Credit Cards.
So what’s your take on this? Are you willing to shell out the monthly INR 249/-for the unlimited movies?
About Reliance Entertainment:
Reliance Entertainment (formerly known as Reliance BIG Entertainment) is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business, across content and distribution platforms.
The key content initiative are across Movies, Music, Sports, Gaming, Internet & mobile portals, leading to direct opportunities in delivery across the emerging digital distribution platforms: digital cinema, IPTV, DTH and Mobile TV.